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Judge a recurring webinar against real benchmarks
For marketers who want turnout, retention and engagement for a webinar read against benchmarks, by asking their AI assistant.
On this page
Connector
Connect GoTo Webinar, pick your AI tool and paste the prompt.
The problem
Webinar numbers mean little without a benchmark
Judging a recurring webinar means pulling session numbers and working out turnout, time attended and engagement. Without a benchmark, a weak attendance rate can look fine when it signals a reminder problem.
Without PopdockAI
- Pull each session's numbers from GoTo Webinar
- Work out turnout and retention by hand
- Guess what good looks like
- Miss the trend across sessions
With PopdockAI
- Every session in the window is read
- Numbers are compared with stated benchmarks
- Empty sessions are shown but left out of averages
- Recommendations tie to specific numbers, and nothing is written back
The prompt
Use this prompt
Copy it into any AI tool connected to PopdockAI. Swap the values in braces for your own.
**Objective:** Report how the webinar `{webinar-name}` performed across its sessions in the last `{lookback-days}` days (default 90): who registered, who turned up, how long they stayed and how engaged they were.
**Step 1: Identify the webinar**
Call `goto-webinar-get-webinar` with webinar-name.contains set to `{webinar-name}`. If nothing matches, stop and say so. If more than one distinct webinar key matches, list each match with its webinar name, date and webinar key, and ask the user which one to report on. Do not merge different webinars.
**Step 2: Pull the sessions**
Call `goto-webinar-get-session` with the webinar key and date.from set to today minus the lookback days. For each session capture: date, registrant-count, registrants-attended, percentage-attendance, average-attendance-time, average-attentiveness, average-interest-rating, questions-asked and total-poll-count.
**Step 3: Interpret**
* Attendance: registrants-attended as a share of registrant-count. Roughly 35 to 50 percent is typical for a live webinar; below 30 percent points to a reminder or timing problem.
* Retention: average-attendance-time against the session length (end-time minus start-time). Under half the session means people are leaving early.
* Engagement: average-attentiveness, questions-asked and total-poll-count together. A session with no questions and no polls was a broadcast, not a conversation.
* Trend: whether attendance and attentiveness are rising or falling across the sessions in date order.
**Step 4: Report**
* A one-line verdict.
* A table, one row per session in date order: Date, Registered, Attended, Attendance %, Avg time attended, Attentiveness, Interest rating, Questions, Polls.
* A totals row (sums for counts, averages for rates).
* Two or three recommendations, each tied to a specific number in the table.
**Rules & Guidelines:**
* This prompt is read-only. Never call `goto-webinar-add-registrant` or `goto-webinar-delete-registrant`.
* Check the scale of the percentage fields from the values returned (0 to 1 or 0 to 100) before comparing them to the thresholds above.
* Show a session with zero registrants in the table but leave it out of the averages, and say so.
* Report the numbers as returned. Do not estimate missing values.
* For survey and poll answers in depth, point the user to the summarize-webinar-feedback prompt rather than expanding this report.
**Validation:**
* If the webinar has no sessions in the period, say so and suggest a longer lookback-days.
* If `{webinar-name}` is empty, ask for it before calling any tool.Who it's for
One answer, three teams that use it
Webinar program managers
Get a clear verdict on a recurring webinar
A session table with totals and a verdict tells you whether the webinar is improving.
How has our Weekly demo webinar done over the last 60 days against normal benchmarks?
Marketing operations
Spot reminder and retention problems
Turnout and time attended measured against benchmarks point to the fix, like better reminders or a shorter format.
Is attendance on the Contoso customer webinar low enough that we should change our reminders?
Marketing leaders
Decide whether a webinar earns its slot
A trend and specific recommendations help you decide whether to keep, change or drop a recurring session.
Should we keep running the Monthly partner update webinar? Show me the last quarter's performance.
How it works
What PopdockAI does when you ask
You name the webinar and a lookback period, and your AI assistant reads every session and judges it against stated benchmarks. It reads from GoTo Webinar and writes nothing back.
01
Ask
You name the webinar and a lookback period.
02
Read
It reads every session for registrations, attendance, time attended, interest, questions and polls.
03
Interpret
It compares the numbers with stated benchmarks and works out the trend.
04
Report
You get a verdict, a session table and recommendations tied to numbers.
What PopdockAI provides
The tools behind the answer
Ready made tools for GoTo Webinar and one secure connection to your AI tool. No code, no exports.
goto-webinar-get-webinar
goto-webinar-get-session
This report is built from Get data tools only. PopdockAI applies the row, field and parameter rules your admin sets, and every query is written to the audit trail.
The outcome
Know what to change to lift turnout
Related use cases
More ways to put this data to work
One prompt template with infinite possibilities.
Your AI assistant adapts its approach, tone, and capabilities to match each unique context while you maintain a single, manageable workflow.
Join forward-thinking companies that are transforming their operations with intelligent, secure AI automation.

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